With women’s empowerment making daily headlines, the goal of Bia is to support women to become the healthy, educated, independent, protected and valued individuals they are meant to be. Strength—physical, emotional and constitutional—underpins the company’s collection of sport watches.
Bia is charity focused. Bia donates a percentage of proceeds from each sale to organizations that foster Bia’s principles. Each Bia wristwatch features a superior illumination system called Visible247 that is the highest-performing photo luminescent technology in injection molded polymers ever created. With just 10 minutes exposure to any light source, every Bia timepiece stays illuminated for at least 10 hours. Metaphorically speaking, this capability aligns with Bia’s vision that women who empower other women can light the world on fire with the smallest of sparks….YOU GLOW GIRL!
The launch collections include the Rosie Dive series and the Suffragette series. Inspired by Rosie the Riveter, the Rosie Dive Series honors the World War II icon for the feminist movement, and the beginning of women moving out of the home and into the workforce en masse. The Suffragette series celebrates the women that fought for women’s right to vote beginning in the 19th century and perfectly timed to the 100th anniversary of the 19th Amendment that was enacted in 1920.
The Suffragette series features a 36mm 316L Stainless Steel Case, Japan Quartz 3 Hand & Date Movement (Miyota 2317), a Domed Hardened Mineral Crystal, Lume dial powered by Visible 247, Water Resistance: 100 Meters. The watch comes with either a Stainless Bracelet, Mesh Bracelet or soft Calfskin Leather Strap with the easy change Strap system.